The project
About Memotaste
Get organised in the kitchen: less time, less spending, better food.
Last updated: September 29, 2026
Memotaste helps you get organised in the kitchen: from the recipes you save to the week's menu and the shopping. An independent Italian project.
The mission
To help people save time and money and eat better, more mindfully and in a way that lasts.
It is not just a recipe box, nor just a planner. It starts from the recipes you actually like, the ones you save from a video, a website or a cookbook, and turns them into a habit: you already know what to cook, you buy only what you need, you waste less and you choose calmly what goes on the table.
We build it together with the people who use it. Every piece of feedback tells us what really saves time and money and what helps people eat better, and what needs to change. If something does not work or is missing, write to us.
What you can do
- Save from any source: videos from TikTok, Instagram, YouTube and Facebook, recipe websites, a photo, your voice or plain text. We pull out the ingredients and steps.
- Find them again: by title or ingredient, with filters for meal, season and time.
- Plan the week: by hand, or with the generator, which uses your recipes and, when they are not enough, Discover ones.
- Shop: the list fills itself from the menu, grouped by aisle.
- Share a household: recipes, menu and groceries together with the people you live with, each with their own account and preferences.
What it is not
It is not a social network: no feed, followers or likes, and no ads. Your recipes stay private; a share link makes one visible only to whoever receives it. We do not sell data: details are in the privacy policy.
Free and Pro
Importing recipes is free from every source, and so are planning the week, with the generator too, groceries and Discover. Pro raises the limits on translation and photo analysis, and lets a household grow to six people. The price is always shown before you buy, and you buy on this website. Pricing and allowances.
Contact
In the app, open Help and contact and choose Talk to us: we read everything and we answer. Or write to hi@memotaste.com.